Everyone has seen the standard banner ads that grace web pages. They appear and promote products that relate to existing web pages, which is a brilliant marketing tool in itself. However, as most of the public has gotten used to seeing these banners, very little has changed to grab the potential customers attention. With this in mind, the medium is changing yet again. And new tools are being developed to engage the buying public and make these ads more enticing to the customer.
Live banner ads are the new wave of promotional tools. Picture the standard banner ad. Yet also picture this same tried and true tool evolving and changing to grab the potential customer’s attention. A prime example might be an ad for an online costume store. While we all know what costumes are, imagine if the banner ad were to continually show different costuming ideas, one after the other. Not only would this engage the customer seeking to dress their child for a Halloween evening, it might give rise to new and better ideas, one’s they hadn’t considered. In addition, perhaps this might get themselves into the holiday spirit, increasing their shopping potential from just the child’s costume to the possible costumes for mom and dad as well. A standard banner ad couldn’t produce these results.
While the potential exists for bigger and better advertising campaigns with the use of this new tool, very few established companies have chosen to utilize it. This could be due to the increased technical support sometimes required to make live banners work effectively. In addition, they can be more expensive to produce and maintain. However, with the possibility of engaging the public in a new way, it would seem that the extra effort and time may be worth it to give your advertising campaign an additional edge.
Take for example a website that streams new movies or films. While the static banner ad may be able to list a few new titles that could attract customers, imagine how much more effective this same add might be if it were to flash new titles and graphics associated with these titles. Instead of a small list, there would be a dynamic and evolving advertisement, one that grabs the attention and engages the visitor. It becomes quickly obvious that one advertisement would outshine the other. And in today’s market, an extra edge can change a lot of things. It could be that little something that can make a business.
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