By Ted Dhanik
Display marketing only works to the benefit of the product’s business if it is done with detail and precision. There are certain things that make up this precision in detail, and usually include lots of research on the consumers, such as typical web surfing times, how long their attention span is, and other topics similar to these. The research done on consumers teaches the marketing firm the best time of day, week, and frequency that the ad needs to be played to reach maximum ROI. It leads to important decisions that include the following evaluations.
Position on the Page
Where the ad is displayed on the page is very important. Whichever ad a customer is first displayed to will probably get more of their attention than the second, third, or fourth ad. English speakers read left to right, for example. So the positioning of an ad in the upper left hand corner, or the upper right, guarantees immediate visibility and likely more attention from the consumer.
Day Parting/Time Parting
This is about when an ad is displayed. Naturally, it makes sense to display an ad when there are more viewers on the website that it is shown on. Therefore, research must be done to show when the consumers of a particular product are most often online, which days, the times of the days, and which websites. All of these factors contribute to creating a highly visible ad to lead consumers toward the product.
These are just a few of the details that encompass effective display marketing.
Guest post provided by Ted Dhanik of engage:BDR. Ted Dhanik provides display advertising and high performance marketing solutions. Ted Dhanik devotes his free time to blogging his insights on display advertising